The sparkling swimming pool, the wind blowing through the tall grass,
It's like that one perfect moment just goes on forever.
Our clients should be paying attention to cinemagraphs for visual storytelling, because each image has all the visual punch and immediacy of video, without the barrier to entry of a play button.
When done well and used effectively, cinemagraphs are an enchanting and beautiful tool for telling a brand’s story. Auto-play looping capabilities on sites like Instagram and Facebook also mean that cinemagraphs are easy to consume, but hard to ignore.
Additional Living Photo Examples
Benefits of Living Photos
Instant impact on your homepage
Because living photos are designed to autoplay, the audience is more quickly immersed into your marketing message.
Leverage on social media
Cinemagraphs and GIFs have become more popular in Facebook, Twitter, and Instagram, and in most cases will autoplay, where standard video will not.
Eye catching remarketing ads
When your property's ad shows up on an unrelated webpage, the video-like movement will grab the users attention.
It's beautiful and cost effective
When developing a marketing campaign, cinemagraphs offer an engaging format at a fraction of the cost of producing video.
Option 1: iframe
We can provide you with a way to directly embed the living photos in to your website by using an iframe to show the content directly from Flixel's servers. Flixel intelligently displays the best file format to display the animation for a wide variety of devices.
<iframe width="1920" height="1080" src="https://media.flixel.com/cinemagraph/btxa89u52dg2cy0t15ri" frameborder="0" allowfullscreen></iframe>
Option 2: separate files
If you prefer to host the files that make up the living photo, then we can provide many options, and you can utilize these however you and your website provider deem appropriate.
Option 3: add to a video streaming service
Some website providers may only allow the use of videos hosted by YouTube or Vimeo. We can add these to either Virtual Leasing Systems' channels on Youtube or Vimeo, or we could help you to upload the video to your own channel. This option also allows us to compile multiple living photos, 3D layered photos, standard photography and videography into a more robust, produced video.